How to suceed as a Printer in the Digital Marketing Age

By | August 17, 2017

It’s inevitable that digital marketing is going to stay long but that does not have to mean the end of Printers. If teamed up properly Digital and Print marketing are a fabulous team, each can be used in amazing and effective ways to influence the customers.

GETTING TO KNOW DIGITAL MARKETING

Undoubtedly all the print marketers think that Digital Marketing is a completely different domain, after all digital is more of a service while print produces physical material. To be honest, there’s not much difference and if you are a print marketer then you must learn about digital marketing. Just a little effort spent on learning about digital marketing can put you on the top of the market. Customers who are attracted towards digital marketing will in line towards you because you can handle both marketing domains extremely well. Your whole new expertise will fetch you loyal customers and will make you the most sought expert in the eyes of your customers.

HOW CAN DIGITAL AND PRINT MARKETING BE A GOOD TEAM

Digital and print won’t look like companions at first but both of them have their own strengths that complement each other. While Digital Marketing is good for creating interactive and engaging customer experience immediately, Print media is great at creating physical advertisement that a customer can hold in his hand and experience the product of the company; one can even showcase the qualities of their products. We can use print and digital to cross-pollinate, this means that we can drive customers from print to digital or from digital to print.

HOW DIGITAL MAKES PRINT MORE EFFECTIVE

The major thing is that digital can make the print traceable. Incorporating QR codes, personalized URLs or NFC tags into print media can make your customer interaction longer. Your client will be able to see at the results of their campaign directly. This ability to track gives the duo of print and digital; an edge over print-only or digital-only campaigns.

HOW TO BIND PRINT AND DIGITAL TOGETHER

There is plethora of ways to incorporate Digital in Print. Some are enlisted below.

  • Driving people to website from print material via QR Code and personalized URLs.
  • Printing Special personalized gift vouchers that can be redeemed online.
  • Creating NFC tags that lead to something useful for your customers.
  • Usage of emails and social media to subscribe for print mailing lists.

Using Digital to Reach Customers

Fusing Digital and Print together is not just about combined campaigns. Understanding digital marketing can help you connect to your customers and encourage them to choose you for their marketing requirements. When customers find a business on search engines they are willing to get in touch with businesses on Social Media. This means one requires an up to date responsive website and a running social media page. You can remind your customers about you by showing updates in their feeds and build long-lasting, loyal customer base.

Automate Marketing

Sending automatic email newsletter, welcome emails, sending automatic offers and a lot. Using automatic systems to send emails and posting on social media can save your customers a lot of time.

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