How Printing Is Evolving To Make Short Runs Profitable

Taking a bite of 36% of the revenue generated from print industry, commercial printing is a dominant sector. Even then, just like every business person will say that the revenue has no significance without great profits. But those margins are getting shrunk because of increasing demand for shorter print runs and quicker results.

New and more efficient business models and technologies are being developed by those firms which have direct mail, point of service and general commercial contracts for printing, all of which can boost their business. The dawn of cloud computing has erased the line between previously competing disciplines, now the same printing firms are offering non-printing services like marketing or designing alongside their core commercial printing press.

As more and more number of niche product producers is approaching printers with their highly specific demands; the printers are also adapting themselves for providing more of short run and medium run services to these individuals. They are providing higher individual value to each page as the pages are fewer now.

Digital commercial printing is the solution to all the problems we have talked about above, especially for short-runs. These presses are built to optimize their results in shorter span of time. However, Offset Lithographic Printing yet remains the top choice when speed and quality are the major demands.

Even after digital printing has printed one trillion pages in 2014, this industry is yet thriving to gain a major share in the printing industry as it only accounts for a single digit percentage of shares. Digital presses have a completely different work environment setup for functioning and specially trained operators for operations. Yet, it is a niche corner for the industry.

Although Offset printing is the torch-bearer of the printing industry yet it cannot be the solution to short-run prints. The cost of ownership for Offset Printing makes it a prohibition for short run prints as it is really expensive. The sundry chemicals, fragile plates and maintenance cost make it costly, that’s why long run printing is the only way to make profit from Offset Printing.

That is why Landa Nanographic Printing Process has been trying to find a way in between these technologies. This solution’s objective is to finally settle the debate of ‘Digital versus Offset Printing’ by fusing the high production quality of digital printing with the speed associated with offset printing.

The major ingredient of Nanography Process is the tiny size of colorants used. Nanotechnology has aided Landa team to shrink the size of the particles of ink to nano-metric scale for producing extremely effective coloring solutions. Landa Nano-Ink is only half of the size of pigments used in commercial inks, and has a larger surface area that permits more light to be captured; the finish you finally achieve is far more brilliant and vivid.

The S10 Nanographic Printing Press from Landa is more profitable than any technology when it comes to short run jobs such as 5,000 to 7,000 sheets; featuring four-color unit configuration that prints 6,500 sheets in an hour at 1,200 dpi. All thanks to the advancement in technology that is taking place.

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